HUAWEI & Khumariyaan Come Together for a Melodious New Year Surprise
HUAWEI Rings in the New Year with a Melodious Soundtrack by Khumariyaan
The company partnered with Patari Music and Khumariyaan to produce the music video for the hit song Gulmast
HUAWEI joined hands with Patari Music to ring in the New Year with much fanfare and merriment. They banded together with Khumariyaan – the famous band from Peshawar to create a scintillating music video for the song Gulmast. The video was shot entirely with a HUAWEI Mate 10 Pro at the picturesque Nathiagali with dazzling views of the valley.
With the oncoming of winter, Khumariyaan, an internationally celebrated band, created the track Gulmast as a celebration of the season. The tune heralds a new dawn and in the words of Sparlay Rawail, band member, “it pays homage to the pop beat of Peshawar that is well known among all Pashtuns. The band has used a dying instrument called the Pashtun Sehtaar in hopes of bringing its sound back into the conscious of our listeners.”
The launch of the video was meant as a New Year’s celebration, and was shot in the resplendent, snow-laden valleys of Nathiagali. The highly stylized video captures the photographic prowess of HUAWEI Mate 10 Pro that shoots video in 4K quality with its dual camera of 20MP monochrome sensor and 12MP RGB sensor.
Presenting this mellifluous New Year’s gift to the nation, Mr. Blueking, General Manager, HUAWEI Consumer Business Group – Pakistan said “We wanted to surprise our fans and followers in Pakistan with this amazing New Year song and showcase the dexterity of our HUAWEI Mate 10 Series – that has truly ushered an era of intelligent smartphones.”
Award-winning filmmaker Raza Shah, who also directed the video for Abid Brohi and SomewhatSuper’s The Sibbi Song, was the director for the shoot. He said that “I really enjoyed working with the HUAWEI Mate 10 Pro. It is remarkable to see how much freedom the cameras on them provide, and it really showcases how rapidly this technology is evolving.”
Khumariyaan is a group of four musicians from Peshawar, Pakistan working on the incremental evolution of Pashtu folk music, they create trance-like and ambient pieces, which do not rely on lyrics, but their fierce instrumentals as its driving force.