We all remember how Xulfi mesmerized millions with his soft tones in Laree Choti, Reh Jaanay Do and Kuch Aisa. After Call disbanded, it left all his fans hurt and shattered, thinking they wont be hearing from Xulfi again. Xulfi singing in the the flawless notes was what the fans had been left haunted with after that. Luckily for everyone, Xulfi did not betray his fans and his passion for music was what we kept on seeing in term of his wonderful musical program called Nescafe Basement. Xulfi has till date been doing all he can in his capacity to keep the scene of Pakistani music alive.
Xulfi while working on his latest single must have thought of the mother and child association, little did he know that his comeback single ‘Ae Maa’ is going to be not only the mother-child association he singing about, it in fact will be rekindling him with his fans too.
‘Ae Maa’ is written, composed, and perfomed by Xulfi himself and Directed by the talented musician turned producer & director Yasir Jaswal. ‘Ae Ma’ is the kind of song that is not only worth listening to, but watching too. So many artists have in the past penned down lyrics for mothers. But Xulfi’s latest single ‘ Ae Maa’ in particular does exactly what a song like ‘Maa’ is supposed to do, it gives a heart warming message on how important mother is. The biggest investments a mother makes are her time and her heart. A mother knows about her son’s first cigarette, her daughter’s first crush and no matter what, mother always does her part the right way, all she asks for in return is love.
A perfect dedication for your mother, any day, any time and all year round, Ae Maa is the kind of the song that you would like to not only play it loud not only on your stereo at home but hum it out to your mother too. This Mothers day, nothing calls for a more sweeter gift from the heart than this beautiful number. Tell your mother how much she means to with Xulfi’s comeback single ‘Ae Maa’.
Media Planner: Khurram Tahir (Maxus)
Share, like, retweet, post ‘Ae Maa’ with the official Hashtag #ThankYouMaa
Video: Ae Maa by XulfiAe Maa by Xulfi#ThankYouMaaDirected by Yasir JaswalWritten, Composed, Performed & Produced by XulfiProducer: Mohammad Ibrahim (GroupM ESP)Assistant Producers: Saman Haq & Haider Abbas (GroupM ESP)Sound Mastered by Richard Addison – Trillium Sound, Canada
Posted by Xulfi on Friday, May 8, 2015