USA Fast Casual Franchise “STEAK ESCAPE” COMES TO PAKISTAN WITH ITS FIRST RESTAURANT OPENING IN KARACHI AT 18C , 10th Street , Badar Commercial , DHA Phase 5 , ON NOVEMBER 13TH 201 4
Karachi: Fresh takes on a whole new meaning at ’Steak Escape’ which will open its first franchise restaurant in Pakistan in Karachi at BADAR COMMERCIAL , DHA
The franchise brought to Pakistan by Lallani Group comprising brothers Alishan, Shahan and Shayan Lallani plans to open 10 Steak Escape Sandwich Grill restaurants in Karachi and other cities including Islamabad and Lahore over the next six years.
Founded in 1982 and based in Columbus, Ohio, Steak Escape is the originator of the mall Cheesesteak concept, though in recent years it has expanded to include six different restaurant models.
’Steak Escape stakes its reputation on “freshly prepared” and grilled cheesesteaks , GOURMET STEAK BURGERS, fries, fresh-squeezed lemonade and a variety of fresh-grilled specialty subs, salads and BUFFALO WINGS.
The food mantra is all about hand-sliced, top-quality ingredients and a unique experience in healthy eating.
But best of all, it’s about “choice” – to be able to create a meal just the way you like it. The food is cooked “LIVE” in front of you!
It is different than the norm. As a customer, you interact with restaurant staff to choose grilled steak OR chicken– on a roll or in a bun OR SALAD
As you move through the line, a customer’s meal is topped with a number of fresh vegetables, a variety of peppers, signature sauces – and whatever else you’d like to try. Once a customer has created their entrée, there’s even more choice – a side, a dipping sauce, and a drink to complete your meal.
One bite and you’ll know what makes Steak Escape sizzle – fresh, quality ingredients, choice, and you!
This is an elevated sandwich experience with sizzle where sight, sound, smell, taste, creation and belonging are all part of eating out. The ambiance is a bright, urban industrial feel with activity that lifts the soul. Front-line grilling fills the air with a soundscape of cooks in motion, current music and conversation. With notable, distinctive flavors and endless combinations of ingredients, every bite is a “wow” and a new experience each time you visit.
“The taste and the fresh preparation of each order tailor-made to the customer’s wishes, and the detailed system of a well thought out franchise, will all contribute to the success of this brand,” says shahan lallani from the Lallani Group
Today, Steak Escape restaurants operate in more than 100 cities in 23 states in the US and six countries. Currently Steak Escape has international locations in Saudia Arabia, Oman , Mexico AND IRAQ.
The successful launch was well-attended by an eclectic audience of Media, bloggers, socialites and TV and Fashion model Sadaf Kanwal, Sonia, Askari Hassan. celebrities , TV star Adnan Siddiqui, Usha Shah, Zainab, Sadia Ghaafar, Shamoon Abbasi, Imran, Mustafa Changezi ; TV actor Ayesha Omar from the popular sitcom Bulbulay hosted the event; Jeweler and vintage shawl designer Cheena Chhapra; fashion designers Ambreen Cimyra and Naureen Yasir; Samar Mehdi, Saim Ali,Arsalaan Iqbal, Humayun Alamgir and Entertainment journalists Zurain Imam, and bloggers saleema and many others – who all came to offer their support to the steak escape opening in Karachi!