L’Oréal Professionnel, the Parisian house of hairdressing, launched its first Professional Products Academy in Pakistan at The Forum, Karachi on Monday, 26th August 2013. Ribbon cutting ceremony officiated by Mr. Christian Ramage, French Counsul General - 2

Back Wash Area - L'Oréal Professional Products AcademyThe launch of the first L’Oréal academy in Pakistan is significant as it will be a reference education center for hairdressing professionals and further L’Oréal Professionnel’s mission to guide and inspire the hairdressers in their development, sharing with them the different facets of the industry:technical, art and business management. In this way, the Pakistan Academy has joined the broad network of L’Oréal academies around the world.

L'Oréal Professionnel Products 3

Sadia Shah, General Manager, L’Oréal Professional Products
Sadia Shah, General Manager, L’Oréal Professional Products

A ribbon cutting ceremony officiated by Mr. Christian Ramage, French Counsul General based in Karachi. The evening further featured an introduction to the Professional Products Academy by Musharaf Hai, Managing Director of L’Oréal Pakistan. The evening was well-attended and featured beauty industry stalwarts and media personalities including: French Counsul General, Christian Ramage, Managing Director L’Oréal Pakistan Musharaf Hai; stylists/make-up artists Beenish Parvez, Aalia Tipu of Allenora, Hafsah of Depilex, Lubna of Rain Tree, Hina Farid of Blush, Asmat & Zaira of Blow Salon, Daulat Rehmatullah, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf, Sehar Farrukh, Hina Yousaf, Afreen, Amber, Ghazia, Monazza, Neelo, Saeeda Mandviwalla, and Ujala Zia of The Dressing Table; along with members of the esteemed media. The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA with public relations handled by Lotus.

The first L’Oréal Professionnel Academy is another initiative of L’Oréalto spur the development of the hairdressing and salon industry in Pakistan.For more details, please visit


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