An exciting new music based initiative, pepsi SMASH,
went viral yesterday in Pakistan, and Overload’s very own Farhad Humayun has a big hand
to play in the realization of this mega project. Via the platform of his production company Riot
Productions, Farhad has acted as the producer & video director for pepsi SMASH, having
overseen various important areas of the project. The music has been produced by Overload’s
keyboardist/composer Sheraz Siddiq & Pakistan’s foremost DJ, Faisal Baig.
Farhad’s impressive contribution has been from concept all the way down to implementation.
He was in addition, responsible for hiring the video and production crew that he felt was most
suited to understanding the concept behind the project. Apart from this, Farhad oversaw music
creation, mixing, mastering, video shooting, editing, art direction & played host to all the artists
as the entire project was filmed, recorded, mixed and mastered on location at Riot Studios in
Lahore. The artists featured in pepsi SMASH are: Symt, Noori, Strings, Siege, Sajid and
Zeeshan, Jarar Malik with Ali Asad and Hussain Ali Shah making their debut.
All songs featured in pepsi SMASH’s pilot project have been mixed by Farhad, Sheraz and
Faisal. You will also hear them on the drums, keyboards, as DJ and on guitars respectively.
To view the pepsi SMASH Season 1: http://www.pakmediarevolution.net/category/pepsi-smash/