Mirroring international urban music group RDB’s trademark music style, ‘BBM’ is the latest floor filler infusing mainstream dance, RnB and pop cleverly mixed with fusion hooks of traditional Punjabi Bhangra to give it mass appeal.
‘BBM’ is the latest track to be released under RDB’s record label Three Records who lead singers Nindy Kaur and Raftaar are both signed to. ‘BBM’ joins in the success of the upbeat tracks ‘Sharabi’ and RDB’s pre-Christmas release ‘We Doin It Big’ which received a rave response from their fans across the globe demonstrating their universal appeal and ear for production.
Born and raised in the UK, Nindy Kaur is a household name in India after two of her debut singles, ‘Two Seater’ and ‘Deewani’, flew straight to the number one spot on the charts.
Nindy regularly collaborates with international urban chart toppers RDB and together they are known as the Indian version of The Black Eyed Peas having releasedmega hits for films such as Aloo Chaat, Kambakkht Ishq, Yamala Pagla Deewana and Char Din Ki Chandani. Also ambassadors for the International Indian Film Academy Awards, the Indian equivalent to the prestigious Oscars, RDB and Nindy performed their debut single at the awards ceremony to a global audience of over 60 million to much acclaim.
Speaking about the track, Surj and Manj of Three Records say: “BBM along all with all the tracks Three Records have produced aim to inspire future fusions with genres of music as well as encourage aspiring artists to experiment with beats. BBM’s a catchy floor filling track and incorporates dance, RNB and traditional Punjabi Bhangra to give it a real edgy twist”.
RDB has been responsible for some of the biggest international and Bollywood hits, and have been pivotal in both performing and producing for several Bollywood A list films, including Akshay Kumar starrer Speedy Singhs, for which they created the lyrics, music and production arrangement, together with Grammy Award winner Ludacris, for “Shera Di Kaum”. Their other leading collaborations include tracks with music heavyweights Snoop Dogg, Elephant Man and Public Enemy.