The Floral Fragrance of Water

To be where one is not expected to be, that is the philosophy of Issey Miyake

Karachi, 1st October 1st: Issey Miyake launches three of its fragrances in a star studded event
at Art Chowk, Clifton Karachi. The Japenese designer perfume was brought to Pakistan by none
other than Multitech. A well established name for bringing famous beauty brands in Pakistan.

Unique, timeless and universal, Issey Miyake’s L’Eau d’Issey now has the coveted status of a
reference in international perfumery. With 14 years of success and an ever-increasing number
of fans and devotees, L’Eau d’Issey has proven it powers of attraction and enchantment,
winning the admiration of everyone who tries it. Is it any wonder?

Conceived by a Japanese designer and the product of a culture in which fragrance must always
be as discreet as possible, L’Eau d’Issey defies convention, imposing its own unique style.

Paradoxical in its transparency and the delicacy of its essences, it is characterized by a
distinctive scent with exceptional presence, a signature as unforgettable as it is unexpected, like
a semantic pirouette on the idea of a fragrance called “water”.

In 1992, when he created his first fragrance, L’Eau d’Issey, he took the world by surprise with
the purity and clarity of his approach.

By using water as a central component of his creation, he sparked amazement at a time when
the major heady, oriental fragrances had taken centre stage.

Breaking with the trends of the time, L’Eau d’Issey became a leading classic in the world of

Surprising yesterday. Obvious today.

What Issey Miyake offered in 1992 was nothing more than a new vision of femininity. An
unassuming femininity, essential and pure far from imposed standards.

Issey Miyake – a tireless, inventive researcher with a consistent way of timelessly moving
forward, irrespective of trends – invites us to take a fresh look at L’Eau d’Issey by reinterpreting
two major style codes of femininity: the rose and the colour pink. A stylistic composition that,
under the demanding, watchful eye of Issey Miyake, is delivered in the form of an inspired,
original creation

The launch event organized by Catwalk and PR by Catalyst PR & Marketing was attended by celebrities
and socialites like Faakhir, Nadia Hussain, Maria Wasti, Faizan Haq, Neshmia Ahmed, Farishteh Aslam,
Anita Ayub and many more.

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