Shahid Afridi has introduced his own ensemble collection called ‘Widyaan’ (an Arabic word meaning the ‘fashion valley’). Afridi held a press conference at Sheraton Karachi Hotel to announce the launch of his ladies ensemble line which will be exhibited at Imperial Lawn, Clifton from August 12 to 14. The cricketer has taken on this venture in partnership with his friend Shahzad Miannoor. Miannoor has been associated with the textile industry since quite some time now and through ‘Widyaan’ he hopes to gain more insight into the local and international market.