Baadshah of Bollywood, Shahrukh Khan who has become a brand over the years has recently sent an application to the Trade Mark Registry that his often-used initials should not be used without his permission, which means SRK might be a valuable property very soon. Explaining the actor’s move, a source close to the actor told, SRK has become bigger with every project. He has taken this decision after a lot of thought. Career wise, it is a great decision to safeguard his brand.
Interestingly, Sachin Tendulkar had applied for the same, to trademark his name SRT, earlier this year. In fact, we had told you how when Vidhu Vinod Chopra needed to use the cricketer’s name in his film Ferrarri Ki Sawaari, he had to seek Sachin’s permission. In the West, getting a trademark on one’s name isn’t uncommon. In fact, Roger Federer, Michael Jordon and Jennifer Lopez are among some of the names that have been trademarked in the past. And now, SRK is ready to add his name to the list.