Fashion ComPassion

Karachi, Oct 11th, 2012: Fashion ComPassion, a UK based socially responsible retail house launched a range of luxury handbags for the first time in Pakistan on October 11th at Ensemble Karachi.
Launched in November 2010, by social entrepreneur Ayesha Mustafa, Fashion ComPassion is a unique online shopping portal that provides a platform to skilled and creative women artisans, by stocking brands that work with them. The company retails products across the world, working in Jordon, Lebanon, U.A.E, India, Bangladesh, Afghanistan, Cambodia and Kenya.
Fashion ComPassion is now considered to be one of the most influential retailers in the field of socially conscious fashion with prominent celebrities such as Anne Hathaway, Livia Firth, Lily Cole, Eva Longaria, wearing the collection. The collection is sold at high end international retailers Bloomingdales, S*uce and The British Museum in London. The company has been featured in British Vogue,, The Observer, FT How To Spend It, Marie Claire US, Marie Claire Spain, Grazia Middle East, and various other international publications.
“Being Pakistani, I wanted to bring the concept of fashion that creates positive change and empowers women to Pakistan. By launching the company here, I want to provide a platform to our artisans on an international platform,” says Ayesha Mustafa, Founder of Fashion ComPassion.
In Karachi, Fashion ComPassion will launch three 3 socially responsible brands from the Middle East that work with Palestinian Refugee women, marginalized women in Lebanon & Bedouin women. These limited edition pieces are hand crafted with exotic leather and gold-plated embellishments. The brands will be available for purchase at the launch and Ensemble Karachi from 11th October onwards.
Further Fashion ComPassion will be working will be working with the United Nations World Food Programme (WFP) in linking the agency’s women beneficiaries to similar product development while supporting their food needs.

WFP has a major focus on supporting and empowering women in Pakistan. Whether through the provision of food assistance during crises, or livelihood development through food for work, WFP ensures that it provides support for women as they seek to gain control over their lives.

The event was attended by a large number of socialites and celebrities including Anoushey Ashraf, Nida Azwer, Sanam Chaudhri, Ali Safina, Hira Tareen, Maheen Karim, Misha Lakhani, Farishteh Aslam, Adnan Pardesy, Shiza Hassan and many more.
PR for event is handled by Catalyst PR & Marketing.







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