Hareem Farooq revealed as Official Local Spokesperson for L’Oréal Professionnel Pakistan
World’s leading professional hair brand L’Oréal Professionnel has announced the charismatic actress and producer Hareem Farooq as the official Local Spokesperson for Pakistan. The news was announced by L’Oréal Professionnel on their social media assets followed by Hareem posting a video to announce the news to her followers.
The gorgeous and award-winning actress Hareem Farooq, has played lead roles in successful projects like Dobara Phir Se (film), Diyar-e-Dil (TV) and Pawnay Chauda August (theatre), along with taking the backseat to produce 2016’s blockbuster hit Janaan. Hareem, in a short career span, has played a pivotal role in setting trends for the youth to follow, when it comes to personal image and style.
She was in fact the face of It Looks 2016 for L’Oréal Professionnel which is an international campaign run by L’Oreal Professionnel all over the world where two global hair color looks are adapted and presented as the IT colors for the year. After the roaring success of the partnership last year, Hareem will be seen in It Looks 2017 as well, this time as LSP along with multiple exciting launches.
Speaking about becoming the new face of L’Oréal Professionnel Pakistan, Hareem Farooq said:
“I am excited to come on board as the new Ambassador for L’Oréal Professional in Pakistan and I feel we are a perfect fit. I love experimenting with my hair and it has always been an important part of my image and self confidence. However, to keep it safe from damage, I trust professional brands and hairdressers to take the best care. I hope to inspire women to be confident in their personal style and never be afraid of trying something new!”